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Diamond Marketing by De Beers
That ‘a diamond is forever’ is the probably the world’s greatest, most expensive and widely circulated PR scam! The on-going, century-long campaign by diamond giant De Beers owned by the Oppenheimer family began in 1938; De Beers needed a slogan for diamonds that expressed both the theme of romance and everlasting love.
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Diamond Articles |
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Sapphire Articles |
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Ruby Articles |
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Emerald Articles |
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Marriage and Engagement Jewelry |
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Buying Guides |
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Jewelry and Gemstone caring tips |
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Body Piercing tips and trends |
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Interesting Facts about gems and jewelry |
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Jewelry Designer's Profiles |
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| | | General Topics |
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Diamond Engagement Rings
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| Affordable diamond engagement rings, wedding rings, loose diamonds, ideal cut diamonds |
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Sapphire Engagement Ring
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| The birthstone of September, sapphire, in ancient days were believed to lend colour to the sky. The ethereal beauty of sapphire thus symbolizes heaven and is regarded as the bestower of truth and good health. A part of corundum family, sapphire is second in hardness only to diamonds thus commanding a respectable market price. |
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Wedding Anniversary Gifts
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| Quite naturally, weddings and births are something special. Both are part of the all important process of continuation of the human race. But they are also something special for special persons who value human relationships beyond the mere biological factors. And it is these people who love to choose and give those special gifts on wedding anniversaries and birthdays. Precious stones will make an ideal gift for these precious occasions. |
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How to evaluate a gemstone?
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| Gems are appraised mainly to determine their fair market value (FMV) or for insurance purposes. Qualified gemologists undergo specialized training to be certified as accredited appraisers of gems. If a gem has been certified by a Master Gemologist Appraiser, his/her valuation is accepted as final. |
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Guide for selecting your birth stone!
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| Birthstones can be decided on the day of the week, time, place and date of birth, Zodiac birthstones, Chakras, Lunar calendars or month of birth |
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Belly Button Piercing
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| The Egyptians, the Indians and many other cultures pierced this humble button to show the significance of the person sporting a pierced navel – Royalty, Warriors, exceptional Beauty. |
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Latest Trend in Piercing
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| Except having a cultural significant and a traditional values in many countries, body piercing jewelry is a fashion statement nowadays. Various kinds of body piercing jewelry are very popular among American teens. |
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Nose Piercing
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| Nose piercing is derived from Hebrew word ‘Shanf’. Initially it was documented approximately 4000 years ago during Middle East where King Abraham gave gold nose ring to his second wife at the time of their marriage. It became her security for the rest of her life. |
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Eyebrow Piercing
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| There is no recognized symbolic meaning associate with eyebrow piercing unlike other piercing. It is fully an aesthetic piercing. It helps to draw the attention to the upper part of the face and eyes. So, it is very important to choose appropriate eyebrow jewelry. The placement of eyebrow jewelries is also important. |
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Tongue piercing
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| Tongue piercing is a kind of oral piercing which is getting popular among the 'generation-y' just after eyebrow piercing. Modern adventurous teens are trying to get this piercing for a distinct identity. It is one of the most adventurous as well as sexy body piercing. |
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Barbells
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| Barbell style jewelry has a contemporary history. This fashion was popularized by Jim Ward in the 1970s, founder of Gauntlet (The first body-piercing studio in the United States) in the contemporary society. But he was not the only claimant of all the credit for it.. |
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