| | Home > GemStones > Diamond > General > Facts | Summary: Today's women of substance are a unique amalgamation of beauty and brain. Pursuing high profile career, family responsibilities and the tremendous pressure of motherhood- nothing can stop them from living their lives in their own terms.
The magic of Diamonds
Since the dawn of civilization, Diamonds with their breathtaking brilliance and gorgeous radiance attracted human beings regardless of age or nationality. Yet, it is the fairer sex who earned the repute of being crazy about Diamonds. So far as diamonds are concerned, it is believed, women follow only one rule and that is, "there is nothing wrong in having much". Women's desire for Diamonds has been portrayed in one of Franc Sinatra's classic, "Diamonds are Girl's Best Friend". In this masterpiece, Diamond has been ascribed the quality of a trusted friend, who stands by a lady lifelong, while others are compelled to desert her for some reason or the other. This song which sheds light on the true value of diamonds in a woman's life has an eternal appeal and holds true even today. In the poet's imagination, a lady can happily part with the romantic French man who is ready even to fight a duel in honor of his love. But she can not give up the possession of her diamonds which she regards as her best friend. It may sound a bit cynical, but reality always tastes prosaic.
The factors for fascination
There is no universally accepted Sociological or Psychological explanation of this overwhelming yearning of women for diamonds. Perhaps it is written in the Gene map of female physiology that at any given point of time or place, this penchant for diamonds is passed down to the younger generations. The women, who have a natural eye for aesthetics, always regarded diamonds as the ultimate aid for accentuating their beauty and feminine appeal. With the resplendence provided by the brilliance of diamonds, they wanted to swipe their men off their feet and hold them fascinated and obsessed for ever. Probably with the possession of diamonds, the ambitious women of yore wanted to take the taste of power. After all, in those days, when glory of fortune interpreted power, diamonds yielded enough influence to ignite a war and concluding peace. Human history is full of instances where the lust for diamonds led to bloody wars and the awesome warriors used to offer those pieces of glittering rocks on the feet of the women they worshipped. May be, keeping a piece of diamond close to their heart meant for those beautiful ladies, sharing the ecstasy of victory of their men folk. Whatever may be the exact reason, with the mystery, the price, the rarity and the touch of Royal magnificence, Diamonds remained the first love of ladies universally.
Modern women and Diamond
The society has changed over time and the aspiration of the women world over transformed, but the place of diamond in lady's hearts remained unchanged. The modern women all over the world still believe that diamonds are a girl's best friend, only the perspective has changed. For today's emancipated, self sufficient women, diamond is no longer a mere mean to accentuate their physical beauty. It has become a symbol of liberty; both economic and social. Women no longer desire diamonds to attract male attention, they flaunt diamond to celebrate womanhood.
For long, diamonds remained impossible dream for many. This dazzling stone which has always been associated with the rich and famous was not very much accessible to the middle class consumers. The rarity and price and above all the lack of proper knowledge about the stone, held back the common people from buying diamonds. Thanks to the relentless marketing of the leading diamond companies, that today's women are much more informed about the buying rules of diamonds and its resale value. The international diamond market is full of companies that earned repute within a short span of time and together they worked for the coming down of the price internationally. The end result is, these days; you are getting diamond jewelleries for a price as low as $100. These trinkets are specially designed for the earning young generation women all over the world, who can very easily afford these classy and not flashy pieces of jewelleries.
Along with affordability, the factor of functionality is a significant reason for brightening the image of diamond in the hearts of millions of modern women. Today's women of substance are a unique amalgamation of beauty and brain. Pursuing high profile career, family responsibilities and the tremendous pressure of motherhood- nothing can stop them from living their lives in their own terms. Unlike the previous generation, they are much more assertive of their feminine existence. They are careful of the proper look at proper places. The world is fast becoming a global village and the emphasis on a global look is the latest in thing in the international fashion scenario. The global look comprises of not only internationally accepted dress code, but also the fashionable accessories as well. Among all the accessories, jewelleries create the most powerful impact on one's appearance and that is why, selection of proper kind of jewelleries have become more important than ever before. These days jewelleries are not worn to make an exhibition of one's monetary superiority, they are supposed to properly complement one's personality. And this is where the modern women have discovered the value and importance of diamonds. The chic, minimalistic, trendy yet affordable diamond jewelleries incorporate a contemporary spirit on the foundation of traditional inspiration. That is why they are fit for every occasion. The dignity and sophistication of diamond make them appropriate for any formal appearance. The trendy looks on the other hand make them fit for wearing them in the workplaces and even to the night clubs. Keeping all these factors in mind it is then little wonder that increasing number of women, not only the rich and propertied ones, but also the women belonging to middle income segments are investing on diamond.
Return Value
Diamond is one of the most sought after classical gemstone with a great traditional value and whichever community a bride may belong to, her trousseau is never complete without the flash of diamond. Diamonds are fast replacing gold as the safer investment option. That is because with the emergence of international standard brands, it has become easy to buy diamonds on the basis of four value determining factors...the cut, clarity, carat weight and color. Diamonds purchased from a reputed jewellwer with a proper certification, guarantees you the highest value for your money. And so the 21st century ladies still hum the old tune, "diamond is the girl's best friend" and believe me, it springs from their heart.
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