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Mens Jewellery @ Jewel Info 4 U
By:RITIKA CHANGRANI
Summary: We generally associate
"Jewellery" with what a woman will
possess and men wearing Jewellery is
not generally thought of. Men's
Jewellery is not a new fashion fad but
has been there since the time of
Kings and Emperors and continues
even today.Nowadays we find that
the demand and supply of Jewellery for
men has increased. More and more
designs are available in the market,
be it in the shape of rings,
bracelets, necklaces etc. - they are
all there. The sellers are devoting
more time, attention, and store
space to men's Jewellery than ever
before. Now, men also take care of
their fashion accessories along with
their clothes.
Men are slowly getting fashion
conscious and are taking the help of
various Jewellery items to carry their
personality in their daily walk of
life.
EMERGENCE OF MEN'S Jewellery
Since centuries, Kings and Emperors
have worn extravagantly bejeweled
items. They may have worn it to
display their power and wealth.
Whatever be the reason, they have
been known to display vast amounts
of wealth in the form of Jewellery
items. Jewellery for men conveyed
their social status and hierarchy in
the community since time immemorial.
Then, men also started to show it
off as an item to distinguish
themselves from other people
especially as a status symbol that
is present with only a niche segment
in society. Men today are wearing
Jewellery to show their identity to
the world, and are at ease and
confident enough to carry off the
various items be it a watch, earring
or rings.
MENS Jewellery
USES
Here is a list of the various
reasons why Jewellery for men is very
useful:
* Jewellery items are viewed as
fashion accessories to complement
clothes and their personality in
what ever occasion or event being
attended
* Jewellery items describe a man's
social status and the place in
social hierarchy. It displays the
wealth being possessed by the
wearer. This was especially relevant
in ancient times.
* Men normally wear their rings to
show their marital status. A wedding
band on their finger is universally
accepted as a symbol of marital
commitment.
* Jewellery items are also worn as a
symbol of power and prestige as was
done in ancient times by Kings And
Emperors. They also used to reward
the bearer of good news etc with
such Jewellery items.
* People also wear Jewellery items to
show their sense of belonging to a
club or group of which they are a
member. Like a bowling club can have
their club initials engraved on
their rings or necklaces.
TYPES OF MATERIALS USED
Even though Jewellery for men can be
created and designed in different
metals starting from gold to
platinum, the most popular choices
among men are listed below:
* Diamond: Diamonds even though
expensive, are very popular among
the richer class and can be used as
rings, studs etc. Diamonds also have
a sizeable market as engagement
rings.
* Stainless Steel: The
attractiveness of stainless steel is
also found with Jewellery for men. It
has a smooth and shiny appearance,
good durability and better
affordability. It's normally used in
watches and also gaining popularity
in rings.
* Gold/Silver: These metals are
popular types of metal being used
for men's Jewellery items. Since these
metals have been available from
ancient times, they are very
valuable, being passed over
generations and owned as family
heirlooms etc.
* Platinum: Event though it's quite
an expensive metal to be used by
anybody other than the higher class,
it has an elegant blend. Since it
has a very shiny and cool appearance
it is now emerging as one of the
favorites in the men's Jewellery
market.
MENS Jewellery
FEATURES
Jewellery for men generally have
different features as compared to
women's' Jewellery since there are
many features like affordability etc
which make a selling point with men
rather than with the fairer gender.
So, in this section we will list the
various features which help a man
choose his Jewellery item.
* Price: The main point at any point
of time for a man is how affordable
the accessory is and how much
maintenance is required. The man of
the house will think twice before
investing in an expensive item of
Jewellery for him whereas will buy the
same for his wife without any
qualms.
* Comfort: Another important thing
will be the comfort factor since the
Jewellery item will normally be used
as a daily use item or even as a
party accessory.
* Originality: To posses some item
that is one of its kind, and is
beautifully crafted and designed by
a master craftsman, will increase
the appeal of a Jewellery item to men.
Hence, antique Jewellery is an often
popular option for men looking for
something unique.
* Customizing: Since a Jewellery item
will add to the "cool" and fashion
quotient of the wearer, men prefer
and can have the Jewellery item to be
customized to match their style
preferences.
PROBLEM OF AVAILABILITY
The reason why men's Jewellery has not
been able to come to the forefront
and the demand is not much is
primarily because of less supply and
men not being aware of the various
options available to them. Retailers
generally lack commitment towards
men's Jewellery as compared to
Jewellery
accessories for women.
This category has remained
underdeveloped because of the lack
of designs suiting the temperament
and tastes of the male customer.
Also, one of the factors is the lack
of promotion and selling points or
outlets available. Men need to be
aware of such outlets which can
provide a large variety of the
Jewellery items in different metals
and designs at affordable prices.
Jewellery found in regular retail
stores offers little in the way of
men's Jewellery. Nowadays, men look
for Jewellery on the Internet. More
and more consumers are turning to
the Internet, buying men's
Jewellery
online rather than in traditional
department stores.
The benefits of buying men's Jewellery
online through shopping websites are
mainly:
1. The consumer can browse through a
variety of unique and detailed
selections with each design being
displayed. Online Stores have
information on the materials such as
clarity, materials, cut and other
qualities. This information is
readily available to the buyer with
guarantee on the accessory being
sold.
2. Men's Jewellery can be purchased
for amazingly low prices on the
Internet, since they are normally
priced lower than normal Jewellery
items displayed for women.
3. The amazing variety of men's
Jewellery is a result of retailers
offering different designers and
styles from different brands.
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